Baba Fishees was started in October 2018 by Sarah Hubbard.  As long as she could remember she loved beautiful things, always drawn to colour, creativity and abstract art, design and photography, her love of animals started when she was very young and continues.  Furthermore, her love of expressive and descriptive words and a endless sense of humour keeps her motivated.  Design is not just a hobby, you could say "it is just part of who I am and what comes naturally to me".  

We are very much inspired by our African continent, its natural beauty, wildlife and fauna.  We love Africa and all that it offers.

Beautiful high quality cottons is a mantra not a negotiation, we struggled to find prints that we loved, so we commissioned, sourced and set about printing our own fabrics - wow, how much fun are we having.  We work with local South African knitting mills who have decades of experience in the cotton market.

Some of our small milestones :)

October 2018 - Launched 1st summer at Bumps & Beyond Event 

March 2019 - Launched 1st Winter range

June 2019 - Launched our online store

April - May 2020 - Continued to trade from home in lockdown! Oh the fun we had!

October 2020 - Moved from home into our first premises 60sqm

October 2020 - Attended our first Kamers - Stellenbosch

October 2020 - Set up our Permanent market spot at the Freedom Market, Paarl

December 2020 - Attended our first "out of town "Kamers in Pretoria

Feb 2021 - Achieved 14k followers on Instagram

March 2021 - Launch our exciting 3rd winter range

Come join us on this adventure - we will make sure that we will create memories in  your mind so when you think back one day, we want you to say "oh, I remember when he/she wore that outfit and where we were" - may these memories make you smile.

Hoping to hear from you all soon

Sarah